08/29/2008
The Long Tail: a case for Branding on the Web
Basically, this is what happened: I bought The Long Tail at the Union Square Borders tonight. I’d seen references here and there, while browsing on the Web. But I wasn’t really sure what it was. I had only a vague sense it might be important or interesting or relevant.
As a rule, I [...]
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08/29/2008
Yahoo must gather no moss
There are moments when I wish I still had the discipline and restraint to make a point the old fashioned way, with academic rigor and the diligence of proof. But lately, I just say fuck it a lot, and assert my theories without any support. Here’s an example: Yahoo is doing some cool [...]
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08/29/2008
Calling Google Maps by Address
Interest in embedding Google Maps (gmaps) into web pages and blogs is at an all time high. The Google Maps API is probably the most popular API the company has ever published. In spite of the API’s popularity, it’s basic use (as a means to define and display graphical map data) has been [...]
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08/29/2008
Advisory provided by Google
I’m gonna guess you have to do something pretty damned naughty to get one of those from Google. I’ve never seen one before today, but there it was when I ran the this query, just a few minutes ago. Check out the Google “malware logo“.
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08/29/2008
Trust Revisited
Christmas is a good time to think about online consumer trust. Comscore predicts online retail will top $100 billion in 2006. That’s good news, to be sure. But while the horses are at full gallop, it makes sense to look out ahead for obstacles or other things that might trip us up. [...]
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08/29/2008
The Value of Hotlinking
Images have been a big part of my SEO research. I have even made several blogs for the purpose of experimentation in image SEO. Voodoo Blog was the first such blog. The Definarium came later. I used these blogs (and others) to test the effects of anchor text, ALT tags and other [...]
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