Archive for November, 2005

The Google Brand

Wednesday, November 30th, 2005

bannedfromtheboards.com

Hershey’s is the most powerful brand among U.S. consumers ages 13-49, followed by M&M’s, Reeses and Oreo. Is it any wonder, then, that Atkins was the least-liked among 1,079 brands surveyed, according to “BrandPower,” a new study conducted by Genius Insight, New York?

“Dieting does not have positive connotations– it’s about sacrifice,” said Paul Jenkins, partner, Genius Insights. “What’s not to like about candy? At the end of the day, it’s comforting.”

The “BrandPower” survey, now in its sixth year, contacted some 2,900 people online over the course of six months, ending Nov. 15, and asked them to rank brands based on likability and awareness, respectively. It then averaged those numbers, along with demographic factors, to come up with the final rankings. The survey also ranked brands by several demographic categories, including race, sex and three age groups: 13-20, 21-33 and 34-49-year-olds.

No. 5 overall in the “BrandPower” survey was Sony. Though the company has been taking its lumps in terms of global profits, Sony still dominates consumers’ minds, placing top among non-food brands, ranking No. 1 among men 13-49 and No. 3 in likability.

The rest of the top 10 includes, in order, Kellogg, Kleenex, Kraft, Nestle and Google. google branding more

Of images and links

Wednesday, November 16th, 2005

page one google result for image

Here’s a revelatory exchange between two bloggers from NOOBSBOARD.com’s “SEO for the Masses“.

This is absolutely true and begins to suggest the intricacy with which Google patrols the line:

PICTURES THAT DO NOT LINK DIRECTLY TO THINGS

  • 1) MAY BE LINKED “ABOUT” IN NUMEROUS WAYS, W/O VIOLATING EXISTING TERM ASSOCIATIONS, AND
  • 2) APPEAR TO GOOGLE AS “WORTHIER” — ;-) — BECAUSE OF THE COMPLEXITY SUGGESTED BY THE MANY DIFFERENT TERM ASSOCIATIONS…. google seo images article in noobsboard
  • | | | | an image | 1,000 words | firefox is your next browser

    Blew my top, again

    Monday, November 14th, 2005

    adfreak logo jack mardack

    Some people wake in the middle of the night, throw open the refrigerator door, and eat 4 or 5 pounds of food. Some people tie one on, climb up a roof and howl at the moon. Letting off steam is only human. We do it because we have to. If you’re lucky, your particular manner of venting doesn’t stray afoul of the law.

    Mine is ranting about the virtues of pornography. I am indulging myself while pornography remains legal. I know that soon after the subject of the rant becomes prohibited, so will the rant.

    I came across this “common” article about the new i-pod and [giggle] it’s likely popularity as a medium for porn…

      "…tattooed
      pin-up girls are just one example of the adult-themed content providers
      racing to produce video clips available for download on the handheld
      devices…"

    more

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