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I realized that the Spider was — in spite of having been on the job for a number of years — still largely ignorant of the things we want it (that Sergey and Larry must want it) to know. And, given that, the problem reduces to “How to teach the Spider” — and teach the Spider is exactly what all of you must do on your pages and sites.

Let me explain how and why using RSS feeds does that much better than even 100% original content of the highest quality.

The Spider’s intelligence is, unlike our own, entirely relational. It can only compare the current data set to “history” and act on it according to instructions. Its inferential capabilities are very limited. For that reason, the fastest way to teach it is not by introducing it to things it has never encountered (though I did do that a few times — lol), but by using what it already knows as a basis, and as much of that as possible, and adding only a tiny amount of novelty…more

google spider - google - rss - blogging - seo - strategy - spiderese

This entry was posted on Monday, December 19th, 2005 at 8:39 pm and is filed under SEO, traffic, webmaster tips, blogging, google, RSS. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.