RSS: Advice for Sponsor Programs
If you want affiliates to send you traffic:
RSS comes into play as the mechanism through which Syndicators will deliver content to Afiliates, and through which Affiliates will communicate with each other and Syndicate Forward.
While it is already commonly understood and expected that sponsor programs will give you tools and content to help you promote them, the tipping point in that relationship is definitely shifting in favor of the traffic sender.
Here again, RSS comes into the picture, as Sponsors/Syndicators pump billions into affliate acquisition marketing. Production costs rise with audience market share. And audiences are notoriously fickle. This is exactly like broadcast television, during its sponsored hey-day, with a few very important differences… more