Archive for January, 2006

Pornography and the Power of Virtual Personae

Sunday, January 29th, 2006
entering virtual spaces

I have written previously about the relationship between the Web and Human Sexuality. I have also explained how the mounting complexity of our societies has had a cumulatively suppressive effect on Human Sex. In spite of the seemingly greater “publicness” of sex, people find themselves somehow less able to manifest their true, individual, unique sexuality. Why is that? Simply because one of the basic requirements of mass socialization is the adoption of easy identifiers, of labels. There is less time to deliberate over subtlety than earlier in our history. What breeds a feeling of contentment in human beings is the same today as it ever was: to feel one’s self a part of a group, and for that, to feel less anxiety for the unknown.

Because modern societies are so large, bringing together people from widely varied backgrounds, value sets, beliefs and customs, they have given rise to universally subscribable cooperative systems for defining what things are. Labels, in other words. To participate in a society is to understand its labeling systems. And because large, modern societies have to accommodate such a broad spectrum of people, the labeling and identification systems such societies create necessarily demand that nearly everyone has to compromise some aspect of themselves in order to be accepted, and that some smaller number of people have to compromise significant aspects of themselves in order to be accepted. It is a bell curve…more


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How does Google measure trust?

Sunday, January 22nd, 2006

google technology logo

This question goes to the heart of what we do. You already know the short answer: Google uses more than 100 different factors, including the PageRank algorithm, to determine whether a site is trusted or reputable. If you think of the internet as a democracy, a web page that links to another page is “voting” for the value of the page. As we explain in our Technology Overview, PageRank interprets a link from Page A to Page B as a vote for Page B by Page A. PageRank then assesses a page’s importance by the number of votes it receives. But that’s not the end of the story. If Page A itself has more votes from other pages, the vote carries more weight. Or to put it another way, if more people trust your site, your trust is more valuable…more

This idea, as now acknowledged publicly by Google itself, echoes the notion of the Trust Vote, as I had described it previously on dotxxxblog.

Read: Combating Web Spam with Trustrank

trustrank

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