http://profitlabinc.com/PROFITBLOG/2006/02/24/opportunity-within-trust-based-commerce-models/ Fri, 21 Nov 2008 00:44:40 +0000 http://wordpress.org/?v=2.0 http://profitlabinc.com/PROFITBLOG/2006/02/24/opportunity-within-trust-based-commerce-models/#comment-2269 Thu, 14 Dec 2006 09:46:28 +0000 http://profitlabinc.com/PROFITBLOG/2006/02/24/opportunity-within-trust-based-commerce-models/#comment-2269 [...] Christmas is a good time to think about online consumer trust. Comscore predicts online retail will top $100 billion in 2006. That’s good news, to be sure. But while the horses are at full gallop, it makes sense to look out ahead for obstacles or others things that might trip us up. A few months back I speculated about the enlarging role of trust in electronic commerce. As an SEO dabbler, I had taken note of Google Trustrank, which accords trust using the deceptively simple formula: “Whomever is trusted by the trusted shall be trusted.” This fundamentally democratic approach to deciding which web pages to display in search results a larger trust-based scheme that might help stem online consumer fraud and other persistent consumer detractors. By choosing to adopt Trustrank, Google is telling us that it is going to give us its opinion whenever we hit the “Search” button. Further, as regards specific Web sites and domains, Google is telling us that its decision to include a given page in search results will be determined by whether or not Google has given its trust. [...] […] Christmas is a good time to think about online consumer trust. Comscore predicts online retail will top $100 billion in 2006. That’s good news, to be sure. But while the horses are at full gallop, it makes sense to look out ahead for obstacles or others things that might trip us up. A few months back I speculated about the enlarging role of trust in electronic commerce. As an SEO dabbler, I had taken note of Google Trustrank, which accords trust using the deceptively simple formula: “Whomever is trusted by the trusted shall be trusted.” This fundamentally democratic approach to deciding which web pages to display in search results a larger trust-based scheme that might help stem online consumer fraud and other persistent consumer detractors. By choosing to adopt Trustrank, Google is telling us that it is going to give us its opinion whenever we hit the “Search” button. Further, as regards specific Web sites and domains, Google is telling us that its decision to include a given page in search results will be determined by whether or not Google has given its trust. […]

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