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SEO EFFECTS OF SENDING TRAFFIC TO AFFILIATE PROGRAMS IN “BAD NEIGHBORHOODS”

“There seems to me to be a kind of odd blindness among senders of traffic. I see these guys with their fancy, well-ranked, well-indexed TGPs being so careful and selective when deciding which other sites to trade links with. Some require minimum PR from the prospective link exchanger, and in some cases the requirements go even higher and the scrutiny is even deeper. That is 100% correct, and exactly as it should be. But what has got me scratching my head at the moment, is that all of that concern and control seems to go out the window when it comes to the selection of sponsor programs. I see folks acting as if a link to a program’s site is somehow outside the same system of assessment and judgement that applies to links to other sites. This simply isn’t so, and moreover, the selection of sponsor program is going to become critically important… more

trustrank | AFFILIATE MARKETING

I have a sort of ongoing dialogue with Dave Evans of Online Dating Insider.

To a recent blog post of his….

Synthetic Validity: a mathematical theory that attempts to bridge the gap between individuals’ personalities and abilities. Synthetic Validity, while being touted as the next big thing in Human Resources, may also be a good fit for the online dating industry.

I think pheromones are better for compatibility testing but what do I know?

Here’s what Mr. Steel has to say:

Originally designed for industry and their stricter requirements (e.g., able to withstand legal challenges), synthetic validity is a methodology to create a fully automatic selection system. By changing the metric from job performance to relationship satisfaction, you can use it to select romantic partners as well. In fact, it is much easier to use it for dating. It is simply putting “soul mate�? selection on a firm measurement and scientific foundation, taking advantage of 100 years of selection research….more

I responded…

Whether you will be heartened or discouraged by developments such as this depends on whether you presume that the Web’s greater service to human relationships will be as *medium* or as *tool*. This is clearly a tool. It is intended (or purports) to afford people insight into an area of human activity where we would all wish to be more insightful… more

SYNTHETIC VALIDITY | SYNTHETIC VALIDITY | MATHEMATICS OF LOVE

The feeling of global connectedness initially fostered by “broadcast communications technologies” has been displaced by a feeling of isolation. As television programs and commercials came to dominate the collective sensory experience of the Advanced Nations, it became easier to pretend that nothing which came to us via Television was real. Art, in response, was overrun by Synthetics and Surrogates of all types, which, even from the greatest of artists producing at that time, did little more than stir a vague, introspective melancholy. Had this trend continued, we might today be living in a world pervaded by Selfish Apathy, instead of Xenophobic Paranoia.

But something happened in the early 1990’s that simply changed Everything…more