Archive for April, 2006

The Precepts of Opportunity

Monday, April 24th, 2006
GOOGLE, FIREFOX, OPENSOURCE

Choice is the essence of democracy.

And democracy is a system embraced by those courageous enough to trust in the Will of the People. Today, for the efforts of Google, Opensource and Mozilla, we all have choices, many great choices… not to mention many opportunities… more

Now, to properly understand how this is possible, you have to let go of the idea that to get something good you have to spend a lot of money. You also have to break from the belief that free stuff sucks or comes with a catch. I know, it sounds unbelievable, even as I type the words. But it’s true. I’ll explain…more

Support Google, Firefox and Opensource - - - - gorgeous firefox wallpaper

SEO Web Hosting

Tuesday, April 18th, 2006
seo web hosting

For many webmasters hosting is an afterthought, a commodity service that has little effect on their business beyond the basic question “Is my site up?” For me, that couldn’t be less the case. My traffic acquisition is 100% focused on the Search Engines, and I can say without any exaggeration that I could not have grown my traffic during the past year to the current levels without Got Web Host’s help… more

seo web hosting

Adwords versus Organic

Wednesday, April 12th, 2006
google search engine advertising

I am often asked by traffic people to comment on the differences between buying clicks from Google through the Adwords program and earning clicks from Google via the Organic Listings. Putting aside for a moment the fact that method #2 makes me feel like Robert Duvall in a Napalm Storm (lol), the reality is that it comes down to ROI. Assuming you know what you are making per click, the question boils down to what it costs you to buy a click, versus what it costs you to produce a page that will garner a similar click. I must draw attention to the word “similar”, since, in my experience, there is a qualitative difference between the two. But, that difference is shrinking. Here’s why.

Google has been working hard to improve the quality of its search results with, among other efforts, the institution of Trustrank. Now that trust factors figure into determining which organic listings Google displays on its results pages, relevancy and searcher satisfaction are increasing dramatically. The inevitable consequence of this is a reduction in average search time and a reduction of advertiser impressions per search. Fewer impressions sounds like a bad thing for advertisers, but it’s not… more