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I would define “webmaster” as anyone who creates and maintains Web sites and Web pages.

In only the last few years, blogs have fundamentally transformed the nature of “webmastering”. It’s not just that making and updating sites is easier today than ever before because of blogs. What blogs have done that is so very special and important is they have made it possible for regular folks to command the attention of tens, maybe hundreds of thousands of people everyday. Before the advent of blogging, to get a lot of traffic, you either had to buy it, win it from the search engines with SEO “tricks” or participate in complex link trading schemes with other webmasters. To be successful by any of these methods, you had to have significant money, experience or both. But today blogs offer an alternative method for the acquisition of enormous amounts of traffic… that is, essentially, FREE and REALLY EASY

A blog is a lot more than an “instant Web site”. The benfits of blogmastering, over keeping other types of Web site, go far beyond the fact that you don’t have to worry about building the site itself. It’s great that all the basic, “getting started” types of things that used to occupy the webmaster’s time for days or even weeks — the making of the site, the linking together of individual pages, the visual design, the creation of navigational structures — are all taken care of from the very first moment you “turn on” your blog. But the miraculous power of blogs to acquire traffic does not relate to that. It comes from the ways in which blogs are designed to interact with other blogs and with third parties.

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Choice is the essence of democracy.

And democracy is a system embraced by those courageous enough to trust in the Will of the People. Today, for the efforts of Google, Opensource and Mozilla, we all have choices, many great choices… not to mention many opportunities… more

Now, to properly understand how this is possible, you have to let go of the idea that to get something good you have to spend a lot of money. You also have to break from the belief that free stuff sucks or comes with a catch. I know, it sounds unbelievable, even as I type the words. But it’s true. I’ll explain…more

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EMPOWERING THE LITTLE GUY…

…is a big part of Google’s vision for the Perfect Web. I came across a post in Google’s Inside AdSense Blog that suggests revenue models such as Google AdSense will empower individual webmasters and bloggers far beyond traditional limitations imposed by geography, culture and economics:

When we visit our favorite websites, we have very little insight into the person who created them other than recognition of our shared interests. A publisher in India might own a website about his penchant for classic American cars, and the majority of his readers might reside in the UK. The beauty of the Internet is that each web page could have been created by anyone, anywhere in the world — and the site’s readers are often as demographically diverse as they are a group of like-minded people.

This is where AdSense comes in — publishers can earn money for something they probably would have done for free, i.e., writing about subjects they love. Since ads are targeted both to the content of the page and the location of the user, there are no geographic limitations on who can succeed. This puts publishers in the developing world on a near-level playing field with publishers in the developed world when it comes to earning money from their interests. We’ve heard stories from publishers in all parts of the world about how AdSense earnings are being reinvested into creating better websites and content, or spent on life improvements including new cars, vacations, education and even engagement rings… more

ADSENSE