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SEO EFFECTS OF SENDING TRAFFIC TO AFFILIATE PROGRAMS IN “BAD NEIGHBORHOODS”

“There seems to me to be a kind of odd blindness among senders of traffic. I see these guys with their fancy, well-ranked, well-indexed TGPs being so careful and selective when deciding which other sites to trade links with. Some require minimum PR from the prospective link exchanger, and in some cases the requirements go even higher and the scrutiny is even deeper. That is 100% correct, and exactly as it should be. But what has got me scratching my head at the moment, is that all of that concern and control seems to go out the window when it comes to the selection of sponsor programs. I see folks acting as if a link to a program’s site is somehow outside the same system of assessment and judgement that applies to links to other sites. This simply isn’t so, and moreover, the selection of sponsor program is going to become critically important… more

trustrank | AFFILIATE MARKETING

I have written previously about the relationship between the Web and Human Sexuality. I have also explained how the mounting complexity of our societies has had a cumulatively suppressive effect on Human Sex. In spite of the seemingly greater “publicness” of sex, people find themselves somehow less able to manifest their true, individual, unique sexuality. Why is that? Simply because one of the basic requirements of mass socialization is the adoption of easy identifiers, of labels. There is less time to deliberate over subtlety than earlier in our history. What breeds a feeling of contentment in human beings is the same today as it ever was: to feel one’s self a part of a group, and for that, to feel less anxiety for the unknown.

Because modern societies are so large, bringing together people from widely varied backgrounds, value sets, beliefs and customs, they have given rise to universally subscribable cooperative systems for defining what things are. Labels, in other words. To participate in a society is to understand its labeling systems. And because large, modern societies have to accommodate such a broad spectrum of people, the labeling and identification systems such societies create necessarily demand that nearly everyone has to compromise some aspect of themselves in order to be accepted, and that some smaller number of people have to compromise significant aspects of themselves in order to be accepted. It is a bell curve…more

Line-making and Line-tending in Light of Trustrank

The classification systems we use everyday and all over the world are based almost entirely on arbitrary and subjective differences we decide exist between things. That two people can disagree on whether Object A belongs in Category 1 or Category 2 begins to illuminate an important problem faced by the Google Spider, as it is today. If two persons, with all five senses in good working order, can disagree on fundamental classification, how can the Spider, which is blind, serve them both?

To remember Image Search in its beginnings, you’ll recall SERPS filled with very generic looking, you might even say idealized, images of things. That was when the Spider was young and wholly literal, operating on the basis of simple text recognition for a pre-programmed list of words. If it encountered a file named apple.jpg, it assumed “apple” — which is exactly what its programmers wanted it to do. Programmers, who were also responsible for the initial “seed set” of images, chose ideal representations of basic objects, like the perfect red apple, a tree set by itself on a grassy hill, a pen on a desk, etc. Most people would probably do as they did, if given the job of “teaching the meaning of things” to a fledgling intelligence — read more about Division Trust and Trustrank.