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In a bid to impress webmasters, Australia-based Sexyads.com has launched SexyadsNews.com, a site that will perform double-duty, as both a news and information site for online daters and RSS feed engine for affiliates. “Sexyadsnews.com is for affiliates and for surfers…” said SEXYADS.com CEO Maureen Shaw “Sexyadsnews.com is an annex to our flagship site — SEXYADS.com. It’s a place our ‘pre-members’ can interact with each other and enjoy free samples of the premium content and dating services offered within the pay site members’ area.” — read the press release.

Sexyads is big on trust and honesty.

In part 3 of the Syndicated Affiliate I wrote: “Affiliates… you have the power to demand pretty much whatever you want from a sponsor program. Bloggers who get lots of other bloggers to agree on the same thing will move mountains. The desire to blog is bringing people to the Web from all walks of life. They are coming to express themselves, to participate, to have effect. And, most especially, they are coming to get paid. But because greed and dishonesty are uncool in the New Way of Things, affiliates are sending their traffic to sponsors they trust and like. Sponsors, you’d better pray they trust and like you…more

Part 2: RSS, Advice for Sponsor Programs

Behold, there are no absolutes!

Obscenity, we have learned,

is a relative term. The first Amendment stipulates Free Speech, yet concedes it is the community that decides what goes too far and what is safe within protected bounds.

To judge from all the fuss lately, it seems that porn — as we are defining and producing it today — is close to the line. But if the line moves in accordance with community sentiment, isn’t it logical that some types of Adult material become more acceptable, as others become less.

Let’s take a look at two Adult companies that have found opportunity on Porn’s Rear Line — Lightspeed Cash and Smash Bucks

If you want affiliates to send you traffic:

RSS comes into play as the mechanism through which Syndicators will deliver content to Afiliates, and through which Affiliates will communicate with each other and Syndicate Forward.

While it is already commonly understood and expected that sponsor programs will give you tools and content to help you promote them, the tipping point in that relationship is definitely shifting in favor of the traffic sender.

Here again, RSS comes into the picture, as Sponsors/Syndicators pump billions into affliate acquisition marketing. Production costs rise with audience market share. And audiences are notoriously fickle. This is exactly like broadcast television, during its sponsored hey-day, with a few very important differences… more