profitlabinc.com

I’ve been working on a marketing article for several months, but haven’t really had as full a perspective as I’d like to have on the “picture”. It’s grand theme is measurement. I want to describe how a division has taken place in the universe of marketing, into the category of tactics that give effects we can measure and those that yield results we cannot. Online is in the former category. Most traditional marketing is in the latter. I would also describe how it has been (for most of the history of the marketing praxis) a big part of what marketing “does” to try to establish correlations between specific marketing actions and specific sales reactions. I would then go on to describe how the ability to precisely determine ROI (a given with online advertising) has commenced a massive flux in the way marketing budgets are being divided, in favor of measurable online. At the same time, marketing departments and ad agencies are coming under the leadership of “online marketers”… by that I mean executives who came up through the ranks buying and selling clicks. It is likely a grave disrespect to many talented and well-rounded marketing professionals to say that people who understand “traditional” marketing (PR, print, and all that’s not online) are in decline. But I think it’s generally true. Then again, perhaps all I am doing is observing an evolution, and there’s no reason to lament the disappearance of methods that don’t work anymore… or at least that do not work well enough to warrant investing in people who have those skills…

Source: XBIZ.com NEWS

“Clearly in reference to the political maelstrom brewing over pornography of late, Mardack said some degree of change is inevitable in the adult entertainment world, but describes most venues for industry conversation as “little boys putting stuff on the wall and pounding their fists” His new blog, said Mardack, is meant to erase what he calls a narrow-minded reaction on the part of the industry to the political and cultural forces trying to change it.

“We are not participating in a new wave of business…” he said. “People are not taking advantage of alliances and associations that could benefit them. Instead we have this habitual posture against censorship, but with very little dialogue.”
DOTXXXBLOG was recently declared the blogosphere’s first political weapon by PROFITBLOG.

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QUESTION:

Do you think the Blogosphere, as it is today, could influence a national Election?

Yeah, so do I.

Allow me to introduce you to DOTXXBLOG, or as I dubbed it at launch: An Early Experiment in Networked Politics. I created it simply because I care about the issue and because I was curious what effect I might achieve using a blog as a political weapon.

It still feels a little silly rolling off my lips, too — — BLOG = Political Weapon.

Yet, there it is… undeniable.

I won’t waste your precious attention on another long exploration of how little we anticipated these developments, how incredible it is that — here we are — at full gallop AGAIN, because the technology is literally exploding in our very hands, even as we are trying to fashion weapons from it. Let’s just consider that preface digested.

For a background on the .XXX top-level domain, there’s no better place for a balanced nutshell, with both sides fairly represented — both pro-XXX and con-XXX, than the DOTXXXBLOG site itself. That’s one of the needs I wanted to address. As important as this issue is, I was aghast at how little engagement there was between the sides — directly, not by way of court filings and petitions, but in the same room working towards resolution. There was no formality nor indication that anyone was trying to create some.

I became frustrated. (more…)