profitlabinc.com

Images have been a big part of my SEO research. I have even made several blogs for the purpose of experimentation in image SEO. Voodoo Blog was the first such blog. The Definarium came later. I used these blogs (and others) to test the effects of anchor text, ALT tags and other contextual variables on the treatment of images by the Search Engine.

I recently received a comment on the Definarium from a person who wanted to help me understand why hotlinking is bad, because it steals bandwidth. I am aware of this problem and did not wish to advocate bandwidth theft. Here is the email I sent the person who left a comment:

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For many webmasters hosting is an afterthought, a commodity service that has little effect on their business beyond the basic question “Is my site up?” For me, that couldn’t be less the case. My traffic acquisition is 100% focused on the Search Engines, and I can say without any exaggeration that I could not have grown my traffic during the past year to the current levels without Got Web Host’s help… more

seo web hosting

I am often asked by traffic people to comment on the differences between buying clicks from Google through the Adwords program and earning clicks from Google via the Organic Listings. Putting aside for a moment the fact that method #2 makes me feel like Robert Duvall in a Napalm Storm (lol), the reality is that it comes down to ROI. Assuming you know what you are making per click, the question boils down to what it costs you to buy a click, versus what it costs you to produce a page that will garner a similar click. I must draw attention to the word “similar”, since, in my experience, there is a qualitative difference between the two. But, that difference is shrinking. Here’s why.

Google has been working hard to improve the quality of its search results with, among other efforts, the institution of Trustrank. Now that trust factors figure into determining which organic listings Google displays on its results pages, relevancy and searcher satisfaction are increasing dramatically. The inevitable consequence of this is a reduction in average search time and a reduction of advertiser impressions per search. Fewer impressions sounds like a bad thing for advertisers, but it’s not… more