profitlabinc.com

MAKING LINKS THAT INCREASE USER VALUE AND BUILD SEARCH ENGINE TRUST

It’s easy to tell when you’re visiting a page or a site created by an SEO. The titles are nice, the URLs are nice, the images have ALT tags, and there is a certain self-consciousness evident in the links they have made and in the ways they have made them. I am not talking about intra-site navigational links. I am talking about the links that are made purposefully by the author of the page. These links are, I have been asserting for a while now, the important links on a site, because they reflect the ideas and intentions of the author. Because blogs and other CMSs automatically generate the navigational links, Google knows to treat them differently. What Google is looking for are the choices you have made when you created your links. This is where you will reveal wehether you are to be trusted and whether your site contributes value to the Web, and if so how much. Blogroll links, while more telling about you and your blog than automatically-generated intra-site links, are less important to Google (unless they reveal a gross Trust Violation) than what I am going to call Volitional Links… more

adsense - google - usability - trustrank

SEO EFFECTS OF SENDING TRAFFIC TO AFFILIATE PROGRAMS IN “BAD NEIGHBORHOODS”

“There seems to me to be a kind of odd blindness among senders of traffic. I see these guys with their fancy, well-ranked, well-indexed TGPs being so careful and selective when deciding which other sites to trade links with. Some require minimum PR from the prospective link exchanger, and in some cases the requirements go even higher and the scrutiny is even deeper. That is 100% correct, and exactly as it should be. But what has got me scratching my head at the moment, is that all of that concern and control seems to go out the window when it comes to the selection of sponsor programs. I see folks acting as if a link to a program’s site is somehow outside the same system of assessment and judgement that applies to links to other sites. This simply isn’t so, and moreover, the selection of sponsor program is going to become critically important… more

trustrank | AFFILIATE MARKETING

We are at a tipping point. Unprecedented growth potential for businesses, on one side. Unprecedented consumer reluctance and fear, on the other. So, where do we go from here?

The word “trust” has made a noteworthy appearance within a recent trademark registration by Google. The search engine world is all abuzz with “Trustrank“, as well it should be. But the signifance of Google’s adoption of Trustrank (a choice that will transform the functioning of the search engine to its very core) reaches out to all of electronic commerce. In a low-tech nutshell, Trustrank is simply teaching the search engine right and wrong, before sending it out to do its job. This differs from the prior case, when the operation of the Google search engine was based entirely on math, programming and theoretical circumstances. The difference is human subjectivity, in other words — OPINION.

By choosing to adopt Trustrank, Google is telling us that it is going to give us its opinion whenever we hit the “Search” button. Further, as regards specific Web sites and domains, Google is telling us that its decision to include a given page in search results will be determined by whether or not Google has given its trust…more