profitlabinc.com

In a bid to impress webmasters, Australia-based Sexyads.com has launched SexyadsNews.com, a site that will perform double-duty, as both a news and information site for online daters and RSS feed engine for affiliates. “Sexyadsnews.com is for affiliates and for surfers…” said SEXYADS.com CEO Maureen Shaw “Sexyadsnews.com is an annex to our flagship site — SEXYADS.com. It’s a place our ‘pre-members’ can interact with each other and enjoy free samples of the premium content and dating services offered within the pay site members’ area.” — read the press release.

Sexyads is big on trust and honesty.

In part 3 of the Syndicated Affiliate I wrote: “Affiliates… you have the power to demand pretty much whatever you want from a sponsor program. Bloggers who get lots of other bloggers to agree on the same thing will move mountains. The desire to blog is bringing people to the Web from all walks of life. They are coming to express themselves, to participate, to have effect. And, most especially, they are coming to get paid. But because greed and dishonesty are uncool in the New Way of Things, affiliates are sending their traffic to sponsors they trust and like. Sponsors, you’d better pray they trust and like you…more

Part 2: RSS, Advice for Sponsor Programs

Behold, there are no absolutes!

Obscenity, we have learned,

is a relative term. The first Amendment stipulates Free Speech, yet concedes it is the community that decides what goes too far and what is safe within protected bounds.

To judge from all the fuss lately, it seems that porn — as we are defining and producing it today — is close to the line. But if the line moves in accordance with community sentiment, isn’t it logical that some types of Adult material become more acceptable, as others become less.

Let’s take a look at two Adult companies that have found opportunity on Porn’s Rear Line — Lightspeed Cash and Smash Bucks

Pheedo, the RSS advertising and analytics experts, released its second in a series of “Pheed Read” reports, providing RSS publishers, advertisers and users insight into RSS usage patterns. The complete “Pheed Read” report is available on Pheedo’s blog.

The following conclusions and analysis are based on traffic during Fall 2005.

Study findings include:

Standalone RSS ads are far more successful than inline ads. A standalone RSS ad (the entire post is the advertisement) generates, on average, a 7.99% click-through rate (CTR) — over nine times more clicks than an inline RSS ad (an advertisement within a publisher’s post).

Placing RSS ads in every other post yields the highest percentage of click throughs. When ads are placed in every other feed post, users clicked on the ad 3.24% of the time. This is over three times more effective than placing an advertisement in every post in a feed, where the CTR is 1.04%.

RSS ads are outperforming similar Web ads. With traditional and rich-media online ads garnering CTR ranging from .20% to 1.17% CTR, according to a report by DoubleClick, standalone RSS ads, with an average CTR of 7.99%, are outperforming traditional online ads by a wide margin…more