profitlabinc.com

Google Inc. on Monday agreed to pay News Corp. $900 million over three years to provide search and distribute advertising on the popular social network MySpace.com and the rest of the media company’s Fox online network.

Under the agreement, Google, based in Mountain View, Calif., would be the exclusive provider of text-based advertising and keyword-targeted ads on the Fox Interactive Media network. It would also have the right of first refusal on display advertising sold through third parties.

In return, Google would make guaranteed minimum revenue share payments to News Corp. of $900 million… more

It’s a bold, aggressive move from Google, and the significance of this deal goes beyond the mere capture of market share. I see 2 of Google’s most important strategic directives at work in the Myspace deal.

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I would define “webmaster” as anyone who creates and maintains Web sites and Web pages.

In only the last few years, blogs have fundamentally transformed the nature of “webmastering”. It’s not just that making and updating sites is easier today than ever before because of blogs. What blogs have done that is so very special and important is they have made it possible for regular folks to command the attention of tens, maybe hundreds of thousands of people everyday. Before the advent of blogging, to get a lot of traffic, you either had to buy it, win it from the search engines with SEO “tricks” or participate in complex link trading schemes with other webmasters. To be successful by any of these methods, you had to have significant money, experience or both. But today blogs offer an alternative method for the acquisition of enormous amounts of traffic… that is, essentially, FREE and REALLY EASY

A blog is a lot more than an “instant Web site”. The benfits of blogmastering, over keeping other types of Web site, go far beyond the fact that you don’t have to worry about building the site itself. It’s great that all the basic, “getting started” types of things that used to occupy the webmaster’s time for days or even weeks — the making of the site, the linking together of individual pages, the visual design, the creation of navigational structures — are all taken care of from the very first moment you “turn on” your blog. But the miraculous power of blogs to acquire traffic does not relate to that. It comes from the ways in which blogs are designed to interact with other blogs and with third parties.

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The effects of Paris Hilton on Celebrity Web Site Advertising

“As a result of the proliferation of porn throughout celebrity-oriented Web sites, advertisers have been alienated from one of their most desirable demographic targets. Among the alienated advertisers are some of the deepest click-buying pockets in all of online advertising. This is untenable and must be corrected. The advertiser interest in these queries is simply too great. As it happens, this situation is being corrected by The Search Engine… read more about celebrity web site advertising