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	<title>profitlabinc.com</title>
	<link>http://profitlabinc.com/PROFITBLOG</link>
	<description></description>
	<pubDate>Fri, 19 Oct 2007 23:22:49 +0000</pubDate>
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			<item>
		<title>What is metadata synthesis?</title>
		<link>http://profitlabinc.com/PROFITBLOG/2007/04/24/what-is-meta-data-synthesis/</link>
		<comments>http://profitlabinc.com/PROFITBLOG/2007/04/24/what-is-meta-data-synthesis/#comments</comments>
		<pubDate>Tue, 24 Apr 2007 21:58:20 +0000</pubDate>
		<dc:creator>jack mardack</dc:creator>
		
	<category>technololgy</category>
		<guid isPermaLink="false">http://profitlabinc.com/PROFITBLOG/2007/04/24/what-is-meta-data-synthesis/</guid>
		<description><![CDATA[
To monetize the Long Tail, you need good filters.
Metadata Synthesis extracts useful &#8220;signal&#8221; from noisy data sets by revealing hidden taxonomies, organizational schemes and descriptions.  Metadata Synthesis can dramatically increase the value of your data assets by rendering them searchable/navigable to your users and richer in the eyes of the search engines.  Metadata [...]]]></description>
		<wfw:commentRSS>http://profitlabinc.com/PROFITBLOG/2007/04/24/what-is-meta-data-synthesis/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>MyKaroo is good for you</title>
		<link>http://profitlabinc.com/PROFITBLOG/2007/04/17/mykaroo-is-good-for-you/</link>
		<comments>http://profitlabinc.com/PROFITBLOG/2007/04/17/mykaroo-is-good-for-you/#comments</comments>
		<pubDate>Tue, 17 Apr 2007 22:21:00 +0000</pubDate>
		<dc:creator>jack mardack</dc:creator>
		
	<category>technololgy</category>
	<category>the media</category>
	<category>blogging</category>
	<category>firefox</category>
		<guid isPermaLink="false">http://profitlabinc.com/PROFITBLOG/2007/04/17/mykaroo-is-good-for-you/</guid>
		<description><![CDATA[
There is a new browser plugin that merits special attention.  MyKaroo has been ported to both Internet Explorer and Mozilla, and boasts compatibility with 98% of all possible browser/OS combinations.  The MyKaroo plugin is currently in beta, but is available now for download at the MyKaroo download page.
What it does:  MyKaroo is [...]]]></description>
		<wfw:commentRSS>http://profitlabinc.com/PROFITBLOG/2007/04/17/mykaroo-is-good-for-you/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Flirting with Measurement</title>
		<link>http://profitlabinc.com/PROFITBLOG/2007/04/15/flirting-with-measurement/</link>
		<comments>http://profitlabinc.com/PROFITBLOG/2007/04/15/flirting-with-measurement/#comments</comments>
		<pubDate>Mon, 16 Apr 2007 02:10:00 +0000</pubDate>
		<dc:creator>jack mardack</dc:creator>
		
	<category>selling</category>
	<category>technololgy</category>
	<category>linegrazing</category>
	<category>the media</category>
	<category>affiliate marketing</category>
	<category>blogging</category>
	<category>PR and the blog</category>
	<category>legal</category>
	<category>hypothetical business models</category>
		<guid isPermaLink="false">http://profitlabinc.com/PROFITBLOG/2007/04/15/flirting-with-measurement/</guid>
		<description><![CDATA[
I&#8217;ve been working on a marketing article for several months, but haven&#8217;t really had as full a perspective as I&#8217;d like to have on the &#8220;picture&#8221;. It&#8217;s grand theme is measurement. I want to describe how a division has taken place in the universe of marketing, into the category of tactics that give effects we [...]]]></description>
		<wfw:commentRSS>http://profitlabinc.com/PROFITBLOG/2007/04/15/flirting-with-measurement/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>The Long Tail: a case for Branding on the Web</title>
		<link>http://profitlabinc.com/PROFITBLOG/2007/02/14/the-long-tail/</link>
		<comments>http://profitlabinc.com/PROFITBLOG/2007/02/14/the-long-tail/#comments</comments>
		<pubDate>Thu, 15 Feb 2007 06:05:24 +0000</pubDate>
		<dc:creator>jack mardack</dc:creator>
		
	<category>selling</category>
	<category>the media</category>
	<category>business ethics</category>
	<category>google</category>
		<guid isPermaLink="false">http://profitlabinc.com/PROFITBLOG/2007/02/14/prior-to-reading-the-long-tail/</guid>
		<description><![CDATA[
Basically, this is what happened:  I bought The Long Tail at the Union Square Borders tonight.  I&#8217;d seen references here and there, while browsing on the Web.  But I wasn&#8217;t really sure what it was. I had only a vague sense it might be important or interesting or relevant.
As a rule, I [...]]]></description>
		<wfw:commentRSS>http://profitlabinc.com/PROFITBLOG/2007/02/14/the-long-tail/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Yahoo must gather no moss</title>
		<link>http://profitlabinc.com/PROFITBLOG/2007/02/02/yahoo-must-gather-no-moss/</link>
		<comments>http://profitlabinc.com/PROFITBLOG/2007/02/02/yahoo-must-gather-no-moss/#comments</comments>
		<pubDate>Fri, 02 Feb 2007 10:27:13 +0000</pubDate>
		<dc:creator>jack mardack</dc:creator>
		
	<category>selling</category>
	<category>google</category>
	<category>yahoo</category>
		<guid isPermaLink="false">http://profitlabinc.com/PROFITBLOG/2007/02/02/yahoo-must-gather-no-moss/</guid>
		<description><![CDATA[
There are moments when I wish I still had the discipline and restraint to make a point the old fashioned way, with academic rigor and the diligence of proof.  But lately, I just say fuck it a lot, and assert my theories without any support.  Here&#8217;s an example: Yahoo is doing some cool [...]]]></description>
		<wfw:commentRSS>http://profitlabinc.com/PROFITBLOG/2007/02/02/yahoo-must-gather-no-moss/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Calling Google Maps by Address</title>
		<link>http://profitlabinc.com/PROFITBLOG/2007/01/28/calling-google-maps-by-address/</link>
		<comments>http://profitlabinc.com/PROFITBLOG/2007/01/28/calling-google-maps-by-address/#comments</comments>
		<pubDate>Sun, 28 Jan 2007 09:44:52 +0000</pubDate>
		<dc:creator>jack mardack</dc:creator>
		
	<category>profitlab general</category>
	<category>webmaster tips</category>
	<category>google</category>
		<guid isPermaLink="false">http://profitlabinc.com/PROFITBLOG/2007/01/28/calling-google-maps-by-address/</guid>
		<description><![CDATA[
Interest in embedding Google Maps (gmaps) into web pages and blogs is at an all time high.  The Google Maps API is probably the most popular API the company has ever published.  In spite of the API&#8217;s popularity, it&#8217;s basic use (as a means to define and display graphical map data) has been [...]]]></description>
		<wfw:commentRSS>http://profitlabinc.com/PROFITBLOG/2007/01/28/calling-google-maps-by-address/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Advisory provided by Google</title>
		<link>http://profitlabinc.com/PROFITBLOG/2006/12/30/advisory-provided-by-google/</link>
		<comments>http://profitlabinc.com/PROFITBLOG/2006/12/30/advisory-provided-by-google/#comments</comments>
		<pubDate>Sun, 31 Dec 2006 01:17:24 +0000</pubDate>
		<dc:creator>jack mardack</dc:creator>
		
	<category>google</category>
		<guid isPermaLink="false">http://profitlabinc.com/PROFITBLOG/2006/12/30/advisory-provided-by-google/</guid>
		<description><![CDATA[
I&#8217;m gonna guess you have to do something pretty damned naughty to get one of those from Google.  I&#8217;ve never seen one before today, but there it was when I ran the this query, just a few minutes ago.  Check out the Google &#8220;malware logo&#8220;.


]]></description>
		<wfw:commentRSS>http://profitlabinc.com/PROFITBLOG/2006/12/30/advisory-provided-by-google/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Trust Revisited</title>
		<link>http://profitlabinc.com/PROFITBLOG/2006/12/14/trust-revisited/</link>
		<comments>http://profitlabinc.com/PROFITBLOG/2006/12/14/trust-revisited/#comments</comments>
		<pubDate>Thu, 14 Dec 2006 09:46:22 +0000</pubDate>
		<dc:creator>jack mardack</dc:creator>
		
	<category>predictions</category>
	<category>business ethics</category>
	<category>google</category>
	<category>hypothetical business models</category>
	<category>trustrank</category>
		<guid isPermaLink="false">http://profitlabinc.com/PROFITBLOG/2006/12/14/trust-revisited/</guid>
		<description><![CDATA[
Christmas is a good time to think about online consumer trust.  Comscore predicts online retail will top $100 billion in 2006.  That&#8217;s good news, to be sure. But while the horses are at full gallop, it makes sense to look out ahead for obstacles or other things that might trip us up.  [...]]]></description>
		<wfw:commentRSS>http://profitlabinc.com/PROFITBLOG/2006/12/14/trust-revisited/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>The Value of Hotlinking</title>
		<link>http://profitlabinc.com/PROFITBLOG/2006/09/30/the-value-of-hotlinking/</link>
		<comments>http://profitlabinc.com/PROFITBLOG/2006/09/30/the-value-of-hotlinking/#comments</comments>
		<pubDate>Sun, 01 Oct 2006 06:51:18 +0000</pubDate>
		<dc:creator>jack mardack</dc:creator>
		
	<category>SEO</category>
	<category>google</category>
		<guid isPermaLink="false">http://profitlabinc.com/PROFITBLOG/2006/09/30/the-value-of-hotlinking/</guid>
		<description><![CDATA[

Images have been a big part of my SEO research.  I have even made several blogs for the purpose of experimentation in image SEO.  Voodoo Blog was the first such blog.  The Definarium came later. I used these blogs (and others) to test the effects of anchor text, ALT tags and other [...]]]></description>
		<wfw:commentRSS>http://profitlabinc.com/PROFITBLOG/2006/09/30/the-value-of-hotlinking/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Google buys Myspace (traffic)</title>
		<link>http://profitlabinc.com/PROFITBLOG/2006/08/09/google-buys-myspace-traffic-for-900m/</link>
		<comments>http://profitlabinc.com/PROFITBLOG/2006/08/09/google-buys-myspace-traffic-for-900m/#comments</comments>
		<pubDate>Wed, 09 Aug 2006 18:05:33 +0000</pubDate>
		<dc:creator>jack mardack</dc:creator>
		
	<category>traffic</category>
	<category>predictions</category>
	<category>google</category>
	<category>adsense</category>
	<category>adwords</category>
		<guid isPermaLink="false">http://profitlabinc.com/PROFITBLOG/2006/08/09/google-buys-myspace-traffic-for-900m/</guid>
		<description><![CDATA[Google Inc. on Monday agreed to pay News Corp. $900 million over three years to provide search and distribute advertising on the popular social network MySpace.com and the rest of the media company&#8217;s Fox online network.
Under the agreement, Google, based in Mountain View, Calif., would be the exclusive provider of text-based advertising and keyword-targeted ads [...]]]></description>
		<wfw:commentRSS>http://profitlabinc.com/PROFITBLOG/2006/08/09/google-buys-myspace-traffic-for-900m/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>I&#8217;m mad as hell&#8230;</title>
		<link>http://profitlabinc.com/PROFITBLOG/2006/07/22/im-mad-as-hell-and-im-not-going-to-take-it-anymore/</link>
		<comments>http://profitlabinc.com/PROFITBLOG/2006/07/22/im-mad-as-hell-and-im-not-going-to-take-it-anymore/#comments</comments>
		<pubDate>Sun, 23 Jul 2006 03:59:10 +0000</pubDate>
		<dc:creator>jack mardack</dc:creator>
		
	<category>selling</category>
	<category>the media</category>
	<category>predictions</category>
	<category>blogging</category>
	<category>blog politics</category>
	<category>google</category>
		<guid isPermaLink="false">http://profitlabinc.com/PROFITBLOG/2006/07/22/im-mad-as-hell-and-im-not-going-to-take-it-anymore/</guid>
		<description><![CDATA[
For his performance in Network (1976), Peter Finch became the first Actor in a Leading Role to ever receive his Oscar posthumously.  It is indescribably ironic that Finch played Howard Beale, an imminently hasbeen news anchorman, who decides to commit suicide on the air&#8230; for the ratings.
At the peak of drama, Beale seizes the [...]]]></description>
		<wfw:commentRSS>http://profitlabinc.com/PROFITBLOG/2006/07/22/im-mad-as-hell-and-im-not-going-to-take-it-anymore/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Win Friends and Influence People</title>
		<link>http://profitlabinc.com/PROFITBLOG/2006/07/19/win-friends-influence-people/</link>
		<comments>http://profitlabinc.com/PROFITBLOG/2006/07/19/win-friends-influence-people/#comments</comments>
		<pubDate>Wed, 19 Jul 2006 21:07:11 +0000</pubDate>
		<dc:creator>jack mardack</dc:creator>
		
	<category>traffic</category>
	<category>selling</category>
	<category>the media</category>
	<category>blogging</category>
	<category>blog politics</category>
		<guid isPermaLink="false">http://profitlabinc.com/PROFITBLOG/2006/07/19/blog-ergo-sum/</guid>
		<description><![CDATA[
I would define &#8220;webmaster&#8221; as anyone who creates and maintains Web sites and Web pages. 
In only the last few years, blogs have fundamentally transformed the nature of &#8220;webmastering&#8221;. It&#8217;s not just that making and updating sites is easier today than ever before because of blogs. What blogs have done that is so very special [...]]]></description>
		<wfw:commentRSS>http://profitlabinc.com/PROFITBLOG/2006/07/19/win-friends-influence-people/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>epassporte: The Future of Money</title>
		<link>http://profitlabinc.com/PROFITBLOG/2006/06/24/epassporte-the-future-of-money/</link>
		<comments>http://profitlabinc.com/PROFITBLOG/2006/06/24/epassporte-the-future-of-money/#comments</comments>
		<pubDate>Sat, 24 Jun 2006 08:44:19 +0000</pubDate>
		<dc:creator>jack mardack</dc:creator>
		
	<category>selling</category>
	<category>technololgy</category>
	<category>the media</category>
	<category>affiliate marketing</category>
	<category>predictions</category>
		<guid isPermaLink="false">http://profitlabinc.com/PROFITBLOG/2006/06/24/epassporte-the-future-of-money/</guid>
		<description><![CDATA[
We&#8217;ve come a long way from seashells and colored beads.  
When the de Medicis invented banking in the 14th Century, they veered us irrevocably into the realm of the abstract.
&#8220;Value&#8221; remained valuable, even in theoretical, projected circumstances, and risk analysis was born.  With it, the concept of interest, and &#8212; miraculously &#8212; so [...]]]></description>
		<wfw:commentRSS>http://profitlabinc.com/PROFITBLOG/2006/06/24/epassporte-the-future-of-money/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Program Visibility Enhancement Services</title>
		<link>http://profitlabinc.com/PROFITBLOG/2006/06/15/program-visibility-enhancement-services/</link>
		<comments>http://profitlabinc.com/PROFITBLOG/2006/06/15/program-visibility-enhancement-services/#comments</comments>
		<pubDate>Thu, 15 Jun 2006 18:35:46 +0000</pubDate>
		<dc:creator>jack mardack</dc:creator>
		
	<category>selling</category>
	<category>affiliate marketing</category>
	<category>hypothetical business models</category>
		<guid isPermaLink="false">http://profitlabinc.com/PROFITBLOG/2006/06/15/program-visibility-enhancement-services/</guid>
		<description><![CDATA[
In an earlier post, I speculated about a webmaster bbs where kids make money bumping threads.  This HBM operates within that same theoretical scenario, and further presumes that senders of traffic (webmasters) make their decision (yay or nay) as regards particular affiliate programs based on what they read on the bbs.  The Sig [...]]]></description>
		<wfw:commentRSS>http://profitlabinc.com/PROFITBLOG/2006/06/15/program-visibility-enhancement-services/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Turnkey Mogul</title>
		<link>http://profitlabinc.com/PROFITBLOG/2006/05/22/turnkey-mogul/</link>
		<comments>http://profitlabinc.com/PROFITBLOG/2006/05/22/turnkey-mogul/#comments</comments>
		<pubDate>Mon, 22 May 2006 23:52:35 +0000</pubDate>
		<dc:creator>jack mardack</dc:creator>
		
	<category>selling</category>
	<category>webmaster tips</category>
	<category>linegrazing</category>
	<category>affiliate marketing</category>
	<category>php</category>
		<guid isPermaLink="false">http://profitlabinc.com/PROFITBLOG/2006/05/22/turnkey-mogul/</guid>
		<description><![CDATA[
&#8220;There are some technology companies that try to enhance the value of their products by subjecting you to a steep learning curve. And after you&#8217;re done reading the 1,000 page user manual, you&#8217;ve earned the right to spend 50% of your time on the phone with support and the other 50% on webmaster BBSes commiserating. [...]]]></description>
		<wfw:commentRSS>http://profitlabinc.com/PROFITBLOG/2006/05/22/turnkey-mogul/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>The Sig Whore</title>
		<link>http://profitlabinc.com/PROFITBLOG/2006/05/18/sig-whore/</link>
		<comments>http://profitlabinc.com/PROFITBLOG/2006/05/18/sig-whore/#comments</comments>
		<pubDate>Fri, 19 May 2006 02:07:24 +0000</pubDate>
		<dc:creator>jack mardack</dc:creator>
		
	<category>selling</category>
	<category>affiliate marketing</category>
	<category>hypothetical business models</category>
		<guid isPermaLink="false">http://profitlabinc.com/PROFITBLOG/2006/05/18/sig-whore/</guid>
		<description><![CDATA[
CONCEPT: A &#8220;webmaster bulletin board&#8221; where the attention of the average peruser is so valuable that &#8220;teenage boys&#8221; can make thousands per month just &#8220;bumping threads&#8221;.  
   
Absurd?
]]></description>
		<wfw:commentRSS>http://profitlabinc.com/PROFITBLOG/2006/05/18/sig-whore/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Internet Epidemiology</title>
		<link>http://profitlabinc.com/PROFITBLOG/2006/05/02/internet-epidemiology/</link>
		<comments>http://profitlabinc.com/PROFITBLOG/2006/05/02/internet-epidemiology/#comments</comments>
		<pubDate>Wed, 03 May 2006 05:16:25 +0000</pubDate>
		<dc:creator>jack mardack</dc:creator>
		
	<category>traffic</category>
	<category>webmaster tips</category>
	<category>linegrazing</category>
	<category>affiliate marketing</category>
	<category>business ethics</category>
	<category>google</category>
		<guid isPermaLink="false">http://profitlabinc.com/PROFITBLOG/2006/05/02/internet-epidemiology/</guid>
		<description><![CDATA[
The effects of Paris Hilton on Celebrity Web Site Advertising
&#8220;As a result of the proliferation of porn throughout celebrity-oriented Web sites, advertisers have been alienated from one of their most desirable demographic targets. Among the alienated advertisers are some of the deepest click-buying pockets in all of online advertising. This is untenable and must be [...]]]></description>
		<wfw:commentRSS>http://profitlabinc.com/PROFITBLOG/2006/05/02/internet-epidemiology/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>The Precepts of Opportunity</title>
		<link>http://profitlabinc.com/PROFITBLOG/2006/04/24/precepts-of-opportunity/</link>
		<comments>http://profitlabinc.com/PROFITBLOG/2006/04/24/precepts-of-opportunity/#comments</comments>
		<pubDate>Tue, 25 Apr 2006 05:56:40 +0000</pubDate>
		<dc:creator>jack mardack</dc:creator>
		
	<category>technololgy</category>
	<category>blogging</category>
	<category>business ethics</category>
	<category>google</category>
	<category>firefox</category>
		<guid isPermaLink="false">http://profitlabinc.com/PROFITBLOG/2006/04/24/precepts-of-opportunity/</guid>
		<description><![CDATA[
Choice is the essence of democracy. 
And democracy is a system embraced by those courageous enough to trust in the Will of the People. Today, for the efforts of Google, Opensource and Mozilla, we all have choices, many great choices&#8230; not to mention many opportunities&#8230; more
Now, to properly understand how this is possible, you have [...]]]></description>
		<wfw:commentRSS>http://profitlabinc.com/PROFITBLOG/2006/04/24/precepts-of-opportunity/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>SEO Web Hosting</title>
		<link>http://profitlabinc.com/PROFITBLOG/2006/04/18/seo-web-hosting/</link>
		<comments>http://profitlabinc.com/PROFITBLOG/2006/04/18/seo-web-hosting/#comments</comments>
		<pubDate>Wed, 19 Apr 2006 06:51:01 +0000</pubDate>
		<dc:creator>jack mardack</dc:creator>
		
	<category>SEO</category>
	<category>webmaster tips</category>
	<category>technololgy</category>
		<guid isPermaLink="false">http://profitlabinc.com/PROFITBLOG/2006/04/18/seo-web-hosting/</guid>
		<description><![CDATA[
For many webmasters hosting is an afterthought, a commodity service that has little effect on their business beyond the basic question &#8220;Is my site up?&#8221; For me, that couldn&#8217;t be less the case. My traffic acquisition is 100% focused on the Search Engines, and I can say without any exaggeration that I could not have [...]]]></description>
		<wfw:commentRSS>http://profitlabinc.com/PROFITBLOG/2006/04/18/seo-web-hosting/feed/</wfw:commentRSS>
		</item>
		<item>
		<title>Adwords versus Organic</title>
		<link>http://profitlabinc.com/PROFITBLOG/2006/04/12/buy-google-traffic/</link>
		<comments>http://profitlabinc.com/PROFITBLOG/2006/04/12/buy-google-traffic/#comments</comments>
		<pubDate>Wed, 12 Apr 2006 10:54:52 +0000</pubDate>
		<dc:creator>jack mardack</dc:creator>
		
	<category>SEO</category>
	<category>webmaster tips</category>
	<category>google</category>
	<category>adwords</category>
		<guid isPermaLink="false">http://profitlabinc.com/PROFITBLOG/2006/04/12/buy-google-traffic/</guid>
		<description><![CDATA[
I am often asked by traffic people to comment on the differences between buying clicks from Google through the Adwords program and earning clicks from Google via the Organic Listings.  Putting aside for a moment the fact that method #2 makes me feel like Robert Duvall in a Napalm Storm (lol), the reality is [...]]]></description>
		<wfw:commentRSS>http://profitlabinc.com/PROFITBLOG/2006/04/12/buy-google-traffic/feed/</wfw:commentRSS>
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