04/24/2007
What is metadata synthesis?
To monetize the Long Tail, you need good filters.
Metadata Synthesis extracts useful “signal” from noisy data sets by revealing hidden taxonomies, organizational schemes and descriptions. Metadata Synthesis can dramatically increase the value of your data assets by rendering them searchable/navigable to your users and richer in the eyes of the search engines. Metadata [...]
more info
|
04/17/2007
MyKaroo is good for you
There is a new browser plugin that merits special attention. MyKaroo has been ported to both Internet Explorer and Mozilla, and boasts compatibility with 98% of all possible browser/OS combinations. The MyKaroo plugin is currently in beta, but is available now for download at the MyKaroo download page.
What it does: MyKaroo is [...]
more info
|
04/15/2007
Flirting with Measurement
I’ve been working on a marketing article for several months, but haven’t really had as full a perspective as I’d like to have on the “picture”. It’s grand theme is measurement. I want to describe how a division has taken place in the universe of marketing, into the category of tactics that give effects we [...]
more info
|
02/14/2007
The Long Tail: a case for Branding on the Web
Basically, this is what happened: I bought The Long Tail at the Union Square Borders tonight. I’d seen references here and there, while browsing on the Web. But I wasn’t really sure what it was. I had only a vague sense it might be important or interesting or relevant.
As a rule, I [...]
more info
|
02/02/2007
Yahoo must gather no moss
There are moments when I wish I still had the discipline and restraint to make a point the old fashioned way, with academic rigor and the diligence of proof. But lately, I just say fuck it a lot, and assert my theories without any support. Here’s an example: Yahoo is doing some cool [...]
more info
|
01/28/2007
Calling Google Maps by Address
Interest in embedding Google Maps (gmaps) into web pages and blogs is at an all time high. The Google Maps API is probably the most popular API the company has ever published. In spite of the API’s popularity, it’s basic use (as a means to define and display graphical map data) has been [...]
more info
|
12/30/2006
Advisory provided by Google
I’m gonna guess you have to do something pretty damned naughty to get one of those from Google. I’ve never seen one before today, but there it was when I ran the this query, just a few minutes ago. Check out the Google “malware logo“.
more info
|
12/14/2006
Trust Revisited
Christmas is a good time to think about online consumer trust. Comscore predicts online retail will top $100 billion in 2006. That’s good news, to be sure. But while the horses are at full gallop, it makes sense to look out ahead for obstacles or other things that might trip us up. [...]
more info
|
09/30/2006
The Value of Hotlinking
Images have been a big part of my SEO research. I have even made several blogs for the purpose of experimentation in image SEO. Voodoo Blog was the first such blog. The Definarium came later. I used these blogs (and others) to test the effects of anchor text, ALT tags and other [...]
more info
|
08/09/2006
Google buys Myspace (traffic)
Google Inc. on Monday agreed to pay News Corp. $900 million over three years to provide search and distribute advertising on the popular social network MySpace.com and the rest of the media company’s Fox online network.
Under the agreement, Google, based in Mountain View, Calif., would be the exclusive provider of text-based advertising and keyword-targeted ads [...]
more info
|
07/22/2006
I?m mad as hell?
For his performance in Network (1976), Peter Finch became the first Actor in a Leading Role to ever receive his Oscar posthumously. It is indescribably ironic that Finch played Howard Beale, an imminently hasbeen news anchorman, who decides to commit suicide on the air… for the ratings.
At the peak of drama, Beale seizes the [...]
more info
|
07/19/2006
Win Friends and Influence People
I would define “webmaster” as anyone who creates and maintains Web sites and Web pages.
In only the last few years, blogs have fundamentally transformed the nature of “webmastering”. It’s not just that making and updating sites is easier today than ever before because of blogs. What blogs have done that is so very special [...]
more info
|
06/24/2006
epassporte: The Future of Money
We’ve come a long way from seashells and colored beads.
When the de Medicis invented banking in the 14th Century, they veered us irrevocably into the realm of the abstract.
“Value” remained valuable, even in theoretical, projected circumstances, and risk analysis was born. With it, the concept of interest, and — miraculously — so [...]
more info
|
06/15/2006
Program Visibility Enhancement Services
In an earlier post, I speculated about a webmaster bbs where kids make money bumping threads. This HBM operates within that same theoretical scenario, and further presumes that senders of traffic (webmasters) make their decision (yay or nay) as regards particular affiliate programs based on what they read on the bbs. The Sig [...]
more info
|
05/22/2006
Turnkey Mogul
“There are some technology companies that try to enhance the value of their products by subjecting you to a steep learning curve. And after you’re done reading the 1,000 page user manual, you’ve earned the right to spend 50% of your time on the phone with support and the other 50% on webmaster BBSes commiserating. [...]
more info
|
05/18/2006
The Sig Whore
CONCEPT: A “webmaster bulletin board” where the attention of the average peruser is so valuable that “teenage boys” can make thousands per month just “bumping threads”.
Absurd?
more info
|
05/02/2006
Internet Epidemiology
The effects of Paris Hilton on Celebrity Web Site Advertising
“As a result of the proliferation of porn throughout celebrity-oriented Web sites, advertisers have been alienated from one of their most desirable demographic targets. Among the alienated advertisers are some of the deepest click-buying pockets in all of online advertising. This is untenable and must be [...]
more info
|
04/24/2006
The Precepts of Opportunity
Choice is the essence of democracy.
And democracy is a system embraced by those courageous enough to trust in the Will of the People. Today, for the efforts of Google, Opensource and Mozilla, we all have choices, many great choices… not to mention many opportunities… more
Now, to properly understand how this is possible, you have [...]
more info
|
04/18/2006
SEO Web Hosting
For many webmasters hosting is an afterthought, a commodity service that has little effect on their business beyond the basic question “Is my site up?” For me, that couldn’t be less the case. My traffic acquisition is 100% focused on the Search Engines, and I can say without any exaggeration that I could not have [...]
more info
|
04/12/2006
Adwords versus Organic
I am often asked by traffic people to comment on the differences between buying clicks from Google through the Adwords program and earning clicks from Google via the Organic Listings. Putting aside for a moment the fact that method #2 makes me feel like Robert Duvall in a Napalm Storm (lol), the reality is [...]
more info
|
