Gross Margin
Thursday, September 28th, 2006Gross margin is an ambiguous phrase that expresses the relationship between gross profit and sales revenue. The ambiguity arises because it can be expressed in absolute terms:
Gross Margin = Revenue - Cost of Goods Sold
Or as the ratio of gross profit to sales revenue, usually in the form of a percentage:
Gross Margin percentage = 100 * (Revenue - Cost of Goods Sold) / Revenue
In everyday speech the word ‘percentage’ is sometimes omitted and this can create confusion… @